People try to obtain your products more if you believe what they also believe. The best way to get someone to buy your product is if you reach them in their why part of their brain. The ideal people, the goal people you want to sell your products to are people who share your similar believes and interests. People that are driven by a belief are more likely to succeed then people driven by money. Early adopters and innovators are important in getting the rest of the bell curve of society to adopt new technology such as I-phones, video Games, movies, etc. We follow people who inspire us for ourselves and our own beliefs.
If one, such as a musician for example, can captivate this idea then you will pull in grate profit. Not just financially but you very well could become a legend in the history books and pop culture. That’s why people such as Freddy Mercury, Satoru Iwata, and the Write brothers were such inspiring people. They still continue inspiring people this day even though they have passed on.